Community-Centered Journalism and Media
2 weeks ago
Contact: [email protected], or phone: 860-550-3483
The New Standard of Content for Professional Journalism.
Who, What, When, Where, and Here Is Why!
Who we are: Public Access Media - A News and new media network platform of AI resources and services directed primarily to state, district and local communities.
What: What we are is a community-centered journalism and media platform. We act as the next-generation PEG channel platform (Public, Education, Government) for state and local communities. We intend to work with existing local and regional PEG cable television and social media with local public interests, creating the Public Access Network through topical service divisions of community interest.
When: Now! The internet and journalism have taken divergent paths. The algorithms of social media platforms spoon-fed us what we liked to read playing havoc with our democracy. Local journalism has been decimated by an upheaval of its business model as the printed newspaper and legacy media moved to the internet. Newspapers have been driven to the reality of online sustainability as the only path to continued existence. Printed news is no longer a vehicle for investment arbitrage. Media Companies tried to save the newspaper when the reality was the industry had changed. Saving the business model by consolidation was a major mistake. Sustainability is the key to any business when profit is placed over substance the product always suffers. Local news is a shell of what it was to our communities. Now is the time to put forth new vehicles with new iterations of media and standards of ethics to serve the community.
Where: Local-to-state media has become the only news of any real value to society. With the effort to save the newspaper abandoned, new models will now be evaluated. Mergers and closures continue within an imploding industry of legacy, news, and media. During the COVID-19 pandemic, newsrooms were closed, and journalists worked remotely to manage operational expenses. The shift from newsprint to digital-only models is now a reality. Old-school consolidated media newspaper companies are moving to print on Sunday only. Soon, delivery and print may be discontinued due to associated costs.
How: New models can be developed using a variety of sources rather than relying exclusively on existing news organizations. Digital first has been a principal of the move to digital news as legacy media and newspapers tried to bridge the two worlds. AI has us all working to find new paths to meet the obligation to build trust in our actions. Public Access Media outlines its potential in the following: Looking at the mistakes of the past was the course we initially took trying to get this off the ground. Models of the past do not apply. Very simply everything comes down to gaining the trust of the community we serve. New methods for offering commercial services to support local news are described in our examples. We bring an innovative approach to how local media is supported by services within the platform. News editors and journalists need a meaningful outlet for local news to inform the community.
Why: Public Access Media aims to create a sustainable model for local community journalism. The company services the public as an independent media provider. Topics of support are local and state government, politics, education, health, veterans, business, religion, sports, community interests, commerce, and general news support features. The Public Access Network addresses the need for providers of new media services to local and state communities. Through separate network news and .TV streaming channels the platform provides expansive resources of engagement. Example: Townbulletin.news/TV, Sportsnetwork.news, PoliticalParty.news, Interfaith. Media, SchoolNews.Media, ArmedForces.Media, ReligiousServices.media. Supported by the Public Access Network and AdDot.Com's marketing services. All aim to enhance local community connectivity and commerce.
Public Access Media also develops within its network infrastructure a series of local town and city news access site offerings combined to provide each user with a daily or weekly chosen Townbulletin.news feature home page. Users select content feeds from their local dashboard of which content features show up in their Town Bulletin. Townbulletin. news is an amalgam of the local sites within the framework. Examples are Localaccess.news, Localclassified. news, Localsenior.news, Localschool.news, Local Politics, LocalObituary news, Localleague.news, Localrealestate.news, Localrestaurant.news, etc... There are over forty content access points giving an agency to our member users community interest.
The diverse nature of the Public Access Media community of independent groups and service features creates the model to further develop local journalism in this evolving new media environment! The government and political domains which we give independent use or agency for use to candidates, office holders and politicos which allows for a new era of connectivity to potential candidates and elected officials. Beyond X, Truth Social, Patch or Bluesky and any present legacy media our features act to brand anyone’s identity and interconnect through the affiliate pages of our many groups and services. This will also enable us to enhance our member experience while maintaining an independent structure for content development!
Our members upgrade to the Civicpass.news registration creates within this peer-to-peer platform the potential of focus to engage members through their community interests and events with purpose! The platform uses independent groups and service domains based on topics, connected through a member registration system. This platform follows the current EU and Canadian content standards, with no significant algorithm prompting methodology intended. AI will be used ethically as it develops. The tools of journalism have changed beyond any imagination of the past. The experiment of technology in journalism had not boded well for community trust. In creating the business model, the founder consulted experts from within the news industry, leading research academics as well as the technology sector to understand the nature of the industry and the changes the internet provides for creating its model.
It has been determined journalism had lost its way when the business model because of the internet changed, and its root financial support systems were no longer viable. Private equity thought could answer the problem by consolidating operations by building scales where there had not been one before except in private hands. This has not proven to be successful as debt to this industry has been caustic and only hastened the demise of newsrooms. Efforts to keep the newspaper running overlooked its community role. Newsroom staff continue to be downsized in significant numbers, reducing their workforce. The whole nature of journalism has changed in dramatic unrecognizable ways in newsrooms even in the recent past! Most major city newspapers no longer have physical newsrooms. Covid accelerated the shift toward remote journalism, revealing that newsrooms may be unnecessary and costly as journalists successfully worked from home.
Journalists now have tools that enable them to quickly create versions of content in visual, audio, and print formats. Today journalists must have the work ethic and knowledge to utilize these newly available tools. AI has made content creation a different job, more editor than writer. Community cooperation and trust are essential for a news organization's success. Public Access Media intends to partner, where possible with our “Public Access News” features with the potential residing within the 3000 existing US public PEG channels. This intent builds off the decades of community service public or PEG channels have contributed to their community. Our services to government, politics, and other community-centered NGO services can further build the vision of community-centered media and journalism.
The founder continues to review the attempts made by individual journalists and industry leaders. In our research, we looked to find reasons for the question “why” for local journalism.
What is a newspaper or any news platform but an archive of the lives of their community? Once the only source of giving notice of events supplying the need for a common local calendar. Better an interactive Community Calendar where the community can form common bonds around the activities of life common to all! The public or user base of any new media journalism model must partially be responsible for contributing its content. By entering their events and supporting the calendar as the go-to application members have a common “why” factor to use the Public Access Media model over and over to make it their daily place to review and receive updates within their state, town, neighborhood, or community group interest.
Who did not check the sports or obituary section of their newspaper daily? It should be noted the business model of the newspaper was not the news! It is the commerce of the community that supports the ability to provide news as an outgrowth of the process of supporting commerce through advertising and services! Today advertising alone will not support a sustainable model. To achieve success and sustainability in any model, it is essential to integrate multiple revenue streams alongside reliable journalism.
How to Access
Public Access Media comprises independent group websites and network services optimized to create independent brand identity and controls. All site features are linked via Civicpass.net registration. Building a brand requires giving users a means to solve a problem to use the service again over and over.
What are the problems Public Access Media will solve?
First, provide features to enhance the connection between the government and its citizens through a usable interactive news and calendar directory. This will service communities where they form their connections and live. Members once processed and registered via the initial Communitypass.news access point to the platform users can select interests to bookmark or access by default to their local Town Bulletin as town. townbulletin. news.
The basic plan is read-only. Users cannot update local news, calendar functions, or content on group topics without prior approval. Membership is by invitation only to groups and individuals. We offer a Civicpass.news upgrade to our members to create groups, bulletins, clubs to use any features our platform offers. Local news staff and group admins curate news from within the user’s community. The editorial and marketing teams will be deployed in alignment with the regional or congressional district team structure. Public Access Media has determined this pattern best serves its potential.
A volunteer Editorial Policy Board will be established to build user trust. It is essential community members contribute in a structured and curated way to the journalism of their own community. Access is available via a user dashboard upon registration to various topic-driven sites, pages, and groups offered by the platform to the community. The common point of connection is registration from Civicpass.net. Groups have unique branding to foster focused discussions and increase organic traffic.
Once members register, they may select the content and services of interest from within their individual town or region with their individual dashboard of options.
Public Access Media provides a common media resource for local and state media from the revenue provided by commerce and service features of WCIBuy.com/Wherecouldibuy.com. WCIBuy.com contains over 140 separate site catalogs and additional branded service features. Buy Local! This feature has potential and should eventually be our primary revenue stream.
Once the newspaper was the only source of giving notice of the events of the community. Different news options within a community offer various highlights of interest. Through its features, a media business model is created from currently available tools. Public Access Media has acquired numerous niche interest domains aimed at developing a platform featuring content tailored to local audiences. Domains consisting of groups, bulletins, blogs, pages, mail, and catalogue features of segment content services to engage its users.
The Public Access Media "Communitypass.news" user sign-in is accessed via any of the independent niche content home pages with our “C” prompt instilling the Public Access Media Community upon members. The "C" brand logo will be located as registration or as the logout on all our pages of groups, bulletins, and independent features. We created this domain site structure to distribute our brand via SEO organically acting as start points to gain access to any of our platform features. Communitypass.news will be known by/as a “C” logo. Users can sign into basic free feature tools and services with minimal registration for reading/commenting only. The added Civicpass.news option profile membership provides access to posts and use tools and services to create and maintain groups, calendars, bulletins, content, podcasts, and vlog cast videos. All the resources the platform offers.
The Community Calendar featured options highlight a community with all its informational and interactive needs, events, and groups, public and private! The platform offers applications like bulletin, mail, pod, blog, and vlog, with SMS and RSS updates. Bulletins provide updates to the user as an instant feature to the user's place of choice, their phone, mail, or text, and will sync with our streaming media platforms as a usable feature to integrate and broaden our brand.
Business model functionality
The Company is formed as an “LLC” structure. Although the company will adhere to a B corporate mentality and may reform as a B corporation. The company is only as strong as its employees who will carry out the mission.
The Public Access Media Business model is advertising, membership, and service revenue giving access to a platform for local commerce. Advertising should mainly function as a content or site sponsor. Our AdDot.com subsidiary will act as our advertising and services marketing sales arm to local and national ad account activity. Our Calendar features give access points of community activity to connect commerce to marketing resources and services. Mobil tools are designed around client data. Advertising can be targeted based on event, location, and user activity data. Apps are commonly synchronized with a member /user phone generally giving prompts when near an event and or scheduled by the time of the event starting with finish details focused around the member's interests. Public Access Media takes advantage of this methodology given by the utility of the phone to engage users in advertising potential. The paid membership fee level will give access to this user level of service.
Tool for sports groups.
Tools can be synced with local sports team calendars and updates regarding sports interests to provide details on upcoming events and opportunities for attendance. Parents can share videos of events and coordinate activities. Advertisers can place ads based on the location to the event. Event reminders and schedules, including whether the user has participated in a similar event recently. Information regarding sports league data and registration options is provided to calendar services to engage participants in community sporting events. Members can post to common groups to share videos of team events both public and private. Page features can be shared with the community via the town bulletin board.
Tool for Religious Groups and Community
Starting with the need for religious groups to work together, to be present and stronger within the communities they serve. Religion seeks to build common bonds, essential historically for communities to manage the needs of their citizens. Religion in the U.S. even before Covid was losing attendance and membership by 40% across all faiths over the last decade. Public Access Media offers a social platform to engage members of the local and regional religious community into a centralized community model for social engagement and the common good of the communities they serve. Public Access Media via a network of common niche news properties seeks to build on the common good of each group to further build a decentralized social community interfaith platform to engage those members of each religion who choose to form new bonds outside their historically closed systems for the common good. The platform offers brand communication features of news and media, mail, group, bulletin, blog, vlog, calendar, and page notices as the newspaper once did of religious events. This curtails the need to spend on expensive newspaper advertising while giving a greater broadsheet of news and events about the religious community. Further, the functionality can or may be enabled to show attendance, who belongs to which congregation, etc. If I were to be curious about who belongs to a church, temple, or mosque for the reason why we may wish to participate, I should be able to know who is attending. Church members of the community are committed to engaging for the common good. News and connectivity through technology are broader and more engaging today. Religion should participate in a meaningful way to sustain its place within the community.
Tool for Business and Commerce
The industry has not utilized the internet to bring its opportunity to commerce at the local level engagingly. Real estate is utilized for the marketing and sale of residential and commercial properties. Groups have formed and engaged on specific topics etc. Where Public Access Media sees its business potential is utilizing the disparaging tools of engagement currently decentralized into a cohesive network of commerce tools and services to place the consumer at eye level with the commerce of their community. Without a strong local commercial base, communities cannot be sustainable financially. Towns rely on commercial property taxes to pay for schools and services. One commercial property can pay 20 or 30 times the taxes of a homeowner. Towns fight for the opportunity to have commerce come with their jobs and taxes. Buy, local is a necessity for a healthy tax base!
The newspaper is or was not about selling news, what it was, and the model has now shifted to the internet, is a vehicle to support the commerce of the community the newspaper served. The product contained news, but the real product was a calendar of the community with the ability to highlight commerce to its community through advertising. What advertising started out as on the internet was similar how a newspaper engages with its impression advert systems. It is no longer effective. Click-through methods are expensive and ineffective in finding customers who still need to be persuaded. Returns abound from purchases and companies have loss records that pale in comparison to profitable concerns. The internet has been and still is an experiment in how to engage the consumer. Considerable financial resources have been allocated to develop innovative engagement strategies and algorithms aimed at presenting consumers with options that they previously pursued independently. Engaging users in local commerce services necessitates a localized approach that extends beyond the capabilities of existing platforms. Public Access Media through its business model platform of tools and services assist local commerce to engage within its community driven market.
Tool for Politics.
Public Access Media offers a platform of resources to engage groups, organizations, and citizens who use politics to connect with their goals to achieve action only the government can solve. Tools in the form of individual domains give identity to the user office holder with services to bring together the resources of technology capable of informing and connecting our citizenry in a non-partisan way. Calendar functionalities can facilitate participant engagement by providing reminders to vote, monitoring voter participation, and fostering membership within politically significant groups. As with all the Public Access Media sites, we connect politics with the user through their local news services.
Tool for Government.
The Public Access network platform provides government news and services with specific domains acquired to give identity to access points across towns and departments of service to the state and local government as a community. Local Governments have created individual town websites for service to their constituents. Our survey indicates they struggle to keep up with technology and offer meaningful interactive tools to the public. These sites are typically calendar and static page sites built with limited capability and rarely maintained consistently. FOI limits local civic engagement, highlighting the importance of Public Access Media in communities. Calendar features engage the community in the when, what, where, and how of community interaction building the foundation of journalism in any local community.
Analysis of Market
Community journalism has been significantly impacted by the collapse of the advertising model that previously sustained local media businesses. Newspapers and Television have seen major declines in readership and viewership impacting revenue dollars. Streaming methods from podcasts, vlogs, and blogs from Google’s YouTube, Twitter, Facebook, and other streaming platform services of content are overtaking traditional networks creating decentralized sources for engaging users with their interests. Recent articles have reported that Google’s YouTube and Facebook have created the ability to prompt public opinion in ways that complicate the mainstream constituent psyche. Eventually regulation will limit the ability of these services to sway opinion in any measurable way.
The core of our community ecosystem connects the fabric of our platform from the ground up to strengthen the connections of our groups and resources for the towns and neighborhoods we serve.
The vision of need – product vision
The need is constant for reporting the happenings of the community by a trusted assessable resource! That is indisputable! How and who provides the means is the question and that is why we have come to attempt to answer the question of what will be the new paradigm for local journalism.
Ways of engaging members with tools to build off!
Public Access Media has accumulated significant name-branded topics of interest domains in niche topic areas of content. We provide a network platform that serves to give identity and an organic means of achieving its search engine and AI placement. Each domain can be given a place specific to its community. Government, Politics, Education, Health, Business, Religion, Military, Issues, Community, Lifestyle, Travel, Arts, Music, Sports, Recreation, Entertainment, Finance, Services, and Commerce.
Structure and Governance
Public Access Media will structure its journalism teams by congressional district where there is a uniform demographic number of people per district. Recent Census data gives us the ability to know better who our customers are as we accumulate our audience without having to augment member data to build an audience. We will initially construct a volunteer state and district-wide Editorial Policy Board. Members can provide input on the platform's policy and member experience. Local feedback is essential to building trust.
Framing ways to connect the Community!
You can use your imagination as this is still a new frontier where only those who view this as a service will survive. Trust and passion for the outcome of the user experience will determine the winners in the next paradigm for local journalism.
The saying goes, services are built not bought. Debt has been the Achilles heel of the news industry. Servicing debt saps the ability to invest in resources and people who sustain the model for any News business. Our model depends on forming a cohesive team to build confidence and expand into a useful tool whereby community journalism can be trusted to provide present-day tools of media to the local community.
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April 8, 2025 at 4:04 pm
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